Muthoot Fincorp launches 'My Jewel Box', a first of its kind mobile app

- A unique android based application that enables user to consolidate Gold jewellery assets virtually at one place

- Helps evaluate the current value of gold within few seconds

Mumbai, March 25, 2013: For the 1st time in India – Gold consumers, at just their fingertips, would be able to store all of their Gold jewelry at one place virtually, be able to assess its current value - courtesy a unique android based mobile application - My Jewel Box, developed by one of the leading pan-India Gold Loan companies - Muthoot Fincorp.

Muthoot Fincorp, the flagship and also a diversified financial services company of The Muthoot Pappachan Group, has developed this innovative and a unique mobile application ‘My Jewel Box' in an attempt to help to enable Gold consumers, a dominant majority of them being women, to store their precious gold jewelry at one place, virtually.

Mr. Thomas George Muthoot, Director - Muthoot Pappachan Group , said: "My Jewel Box is a part of our constant endeavor to offer innovative products and services using new age technology to our valued customers. The app is a very innovative and a tech-savvy option to store Gold jewellery on a virtual platform, and enable our customers to assess the value of their Gold Jewellery at fingertips, just within a few seconds. The initial response has been encouraging and we would be releasing an iOS version soon."

The Mobile application's user friendly interface helps in easily evaluating the current value of gold jewelry by mentioning the total weight of the gold and per gram rate at which it was purchased. The Mobile application immediately calculates the net value of the gold as per the current rate and provides quick information on the eligibility for gold loan. The data stored is secure as the user's Jewellery is stored only on the user's phone. The mobile application also allows Gold consumers to click pictures of their jewelry and categorize it in segments such as bangles, necklaces, rings etc.

Consumers can download the application on Google Play or give a missed call on 0484 4074668 to get the download link.